Craig Moore

Five minutes with…

Craig Moore

Managing Director - Distribution

Maritime Transport

What do you believe are the biggest challenges currently facing the UK’s supply chain sector?

There are a few that instantly jump out. Labour shortages, for one, and this challenge is persistent –  market demand is suppressing the issue currently, but the driver shortage, in particular, has not gone away. Additionally, the costs of raw materials, services, and products continue to rise due to geopolitical events. 

However, the biggest challenge is the net zero target accelerating the transition to alternative fuels. Understanding future technologies, their readiness for market, and the commercial implications of transition are what we are using a lot of brain power on currently.

Name two innovations you feel are capable of positively changing the face of today’s distribution industry.

When you look at the developments in AI and machine learning, the speed at which this technology is evolving is remarkable. For our high-revenue, low-margin industry, there are huge opportunities to create efficiencies through this technology, such as vehicle route planning optimisation.

I would also need to repeat my answer from above, alternative fuels. We still have much to learn, but battery electric vehicles and potentially hydrogen in long-distance use cases will form an important part of our journey to net zero.

Having joined Maritime Transport as General Manager – Business Development last year, what aspect of your new role as Managing Director – Distribution – most appealed?

After a year of getting to understand the business, the opportunity to take such a varied role, full of responsibility, represented a challenge I couldn’t turn down.

I have always enjoyed operational positions; getting back into the operation has been extremely enjoyable – particularly the chance to interact with our teams of people across the country. The culture of Maritime is a very special thing; whether on the road, in the office or at the terminals, everyone is passionate and working towards the same goals.

For anyone considering a career in the distribution industry, what words of advice would you give?

There are so many roles in this industry, from Operations, HR, IT, Marketing, and Sales – the variety in this growing industry is endless. The industry is going through some real change, and we need the superstars of the future to drive this change. Work with the schools, colleges, and universities to understand what your options are. Reach out to people in the industry and ask questions; one thing our sector is good at is developing talent.

What aspects of today’s supply chain business would you change, and why?

I would change the perception of railing freight – particularly domestic products within the UK. Rail freight is now a flexible, reliable solution which can work to short lead times as modern supply chains demand. In recent years, the government have encouraged the development of strategic rail freight interchanges meaning the UK rail network can move product almost anywhere and is an excellent alternative to road. Each freight train removes around 76 lorries from our roads, reducing congestion and, importantly, greenhouse gas emissions. Creating greater modal choice for our customers and decarbonising the supply chain has been a key company strategy over the years, underpinned by major investments we’ve made in eight strategic rail freight terminals, including Northampton Gateway open for business in 2024, and 20 daily trains serviced by the UK’s largest reach stacker fleet.

And are you happy to share a guilty pleasure?

It’s a simple one for me and not a guilty pleasure, but spending time with my family at home or on holiday is definitely my favourite pastime.

Maritime Transport